Assortment & Pricing Strategy
Product-Market/Marketplace Fit
Pricing Control & Independence
Say "NO" to Price & Assortment Parity
Product-Market Fit
In this stage, we align your assortment with each marketplace’s unique dynamics. Rather than duplicating listings everywhere, we identify which SKUs and price points perform best within each channel. By analyzing category maturity, competition, audience, and margins, we determine where your products can win and where they shouldn’t compete. The outcome is a focused, channel-specific assortment strategy that drives velocity, profitability, and brand consistency across marketplaces.
Assortment Segmentation
In this stage, we strategically segment your product assortment to prioritize the right items for each marketplace. Building on our product-market fit analysis, we tailor listings and brand presentation to maximize performance within each channel’s ecosystem. This may include developing unique brand identities, adjusting product positioning, or creating channel-exclusive SKUs (SMUs) to strengthen differentiation and avoid direct overlap. The goal is to ensure every product serves a clear purpose within its marketplace—driving visibility, conversion, and sustainable growth across your multi-channel strategy.
Managed Amazon services
Pricing Independence
With pricing independence established, we optimize price positioning across channels to reflect each marketplace’s unique value dynamics. Because our curated assortments are no longer bound by cross-channel parity, we can set optimal prices that balance competitiveness, profitability, and brand perception. By leveraging the full power of the 4Ps, we ensure that every prioritized SKU is positioned strategically: the right product, in the right place, at the right price to drive sustainable growth across all marketplaces.
Free consultation
We'll learn more about your brand's goals and identify opportunities that will help achieve your growth objectives.